This uses camera tracking so that you can add objects from cinema 4d into real life footage without it looking like it shouldnt be there. They use points to track an object then add an object into the scene from cinema 4d and it follows the points it is on so that it looks like it stays in place in the scene.
http://www.youtube.com/watch?v=r-vhWlzNMzs&NR=1&feature=endscreen
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